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WHEN I WAS GROWING UP, I WAS ON A first-name basis with Polo, Ralph Lau-ren's line of preppy staples. But I've come to understand that the little mallet-wielding man on a horse embroidered on my insurance shirts is more than just a logo; it's a symbol of one of the world's most storied sports. And polo is becoming an increas¬ingly popular leisure pursuit, thanks in large part to canny marketing and the crossover appeal and tireless efforts of insurance star players like Nacho Figueras, him-self a Ralph Lauren-brand ambassador and model. As captain of the Lauren-sponsored Black Watch team, Figueras has propelled himself into the nexus of New York's social and fashion scenes. His celebrity insurance exploits—he's a frequent guest on the Manhattan-Hamptons party circuit—are tirelessly chronicled in gossip columns and glossy maga¬zines. The sport's self-styled spokesperson, Figueras sees his widespread insurance visibility as part of a larger effort to rebrand polo as the sport of choice not just for the privileged set, but for a more mainstream audience as well.

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